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The prestigious LVMH award is renamed Karl Lagerfeld in homage to the creative ingenuity of the deceased fashion genius

The prestigious LVMH award, dedicated to recognize the work of young emerging designers, so far received the name of Special Prize. However, its leaders have now decided to rename it as the Karl Lagerfeld Prize to honor the deceased creative.

Created in 2014 by the luxury conglomerate, has been granted, among others, to Simone Porte Jacquemus, Shayne Oliver or Thomas Tait, who Lagerfeld came to say in life that he made sketches very well.

The former creative director of Chanel for more than 30 years was very involved in the delivery of these awards since its creation and participated as a jury until his death in February of this year. He himself had started in the fashion world winning a prize Aimed at young designers.

The first installment of the Karl Lagerfeld award It will be held in Paris on September 4 at the Louis Vuitton Foundation. As reported WWD, in this edition more than 1,700 people from 100 countries participated.

Any person under 40 years of age who has produced and sold at least two collections of men's or women's clothing can be presented. The winner receives 150,000 euros and a one-year tutoring program at LVMH. This program brings experience in the management of intellectual property, supply, production, distribution, image, communication and marketing.

Delphine Arnault has stated on what was known as the fashion kaiser that "he was committed from day one with the awards, infecting us with his enthusiasm and energy, sharing with everyone, both with jurors and with contestants, his culture and passion for fashion".

In this way they pretend that the prize "perpetuates the closeness that we develop over the years and it is also a tribute to the unique creative ingenuity he possessed", explained Arnault.

Video: Thebe Magugu wins LVMH Prize (January 2020).

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