Curved models, with Down syndrome or in a wheelchair. It seems that fashion is living its most inclusive moment to date, and the new River Island campaign is a new demonstration of that. Labels Are For Clothes (The labels are for clothes) is revolutionizing networks since its launch.
With the arrival of autumn comes Labels Are For Clothes, which River Island says is "a celebration of people who reject stereotypes and defend self-expression." That is why they have used what is undoubtedly the most diverse selection of models for its Fall-winter 2018/2019 campaign.
Their goal is that absolutely anyone can feel identified and comfortable with their clothes. And it seems that in social networks the impact has been more than positive.
Kept the best for last… More tears… Unbelievable she is! No idea who she takes after! Again Thanks again @riverisland for this much needed campaign #labelsareforclothes ❤️ @ ZebedeeMan @orpheuscentre @CarwardenHouse @ Wouldntchangea1 @ pic.twitter.com/ru23Qah2OB- Denise Humberstone (@DeniseHumber) September 18, 2018
This wave of inclusive marketing is making my heart sing & I hope it stays forever. I never want this to be seen as a fad or a publicity stunt - ALL campaigns should look like this because it's what our beautiful world looks like. I salute you @riverisland #labelsareforclothes 💯 pic.twitter.com/1VpGpGabIk- Delphine Chui (@delphinechui) September 17, 2018
One of the things we like most about the campaign 'Labels Are For Clothes', is that we can get to know their models closely and not only put a face on them, but know what they think, what they fight for and what they believe in. People with names and surnames that represent a society where diversity is real.
The models are the protagonists
Kathleen Wabi Sabi Zebedee She is 19 years old, bilingual and a diva. He cannot live without his family, his lipstick and his phone, and he looks like nobody's puffed sleeves that are so worn this season.
Carla She is Spanish, energetic and model since the age of 15. At 24 he is very clear that his body is not the most important. "Life is too short to worry about a few grams," he says.
Jordan Luce have congenital pseudoarthrosis in the tibia That's why he needs the chair for some moments of his life. In love with love, sport and life, this Frenchman does not allow anything to stop him.
Lulu Bonfil Believe in self love. Why its slogan in the campaign is "Embrace your curves", and it is the best demonstration that the models plus They are already an essential part of fashion.
And these are just some examples of the huge campaign River Island has developed where in addition to clothing, we can learn a little more about their models.
And there is more, its limited edition with Ditch the Label
As if that were not enough the example of inclusion of the British brand, it has been designed a line of t-shirts and sweatshirts in collaboration with the international charity anti-bullying Ditch the Label. For each of the garments in that collection, River Island will make a donation to the organization, which helps young people who suffer bullying.
It is not the first time that both designers and brands work in campaigns that bring fashion to all kinds of people: the Savage X Fenty parade, Adolfo Domínguez's “Be Older” campaign or Khloé Kardashian's sportswear are just a few more examples that fashion is changing. And we love the idea.
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